Business is one of the activities undertaken to survive. The mix of business and stickers has been around for a long time. sticker provide new space and new colors in various industries such as retail, fast fashion, and food. If you pay attention, almost every fruit in the supermarket has a small sticker attached to it as a brand marker. Likewise with the clothes you wear, sizes and labels, as well as additional merchandise which mostly use stickers.
Maybe you are wondering, what is my point? In this article, we will discuss how stickers can be a small complementary yet very influential to your business.
1. Sense of Exclusivity
Have you ever seen famous brands from the relatively affordable to the very expensive and luxurious items? What characterized them? You may answer unique patterns, motifs, and logos that they have and are not owned by other competitors’ brands. Try to look in more detail and carefully, their merchandise and product equipment is very complete, and stickers are always there. Whether it’s in the packaging box or the product. The stickers they use are made in such a way as to stand out and last a long time, and of course not carelessly. It exudes an aura of exclusivity for the product and brand only.
2. What’s Unique About You.
In the initial preparation process, until the sticker is finished, it goes through a series of stages. Starting from the preparation, determining the design, color, size, shape, and quantity. All of these aspects must be able to represent what is unique about your brand or organization’s image. You are also advised to do market research to ensure that the logo you create is not the same and is not being used by other competitors. Highlight your uniqueness through visual displays and ensure you have a solid competitive advantage.
3. Having a Selling Power
If you are struggling in the commercial business industry, then you will want to make stickers that sell, not just as a complementary. How to make stickers that have selling power? In essence, you need to make stickers that are different and appealing look. This can be done by diversifying the image, color, and logo simultaneously. You can also provide services for making or selling custom stickers that are ready to be marketed. That way, not only do you have your own brand that uses stickers as its trademark, but you also sell the stickers itself.
4. Keep Innovating
Innovation is an idea, and practice that is based and accepted as new things by a certain person or group to be applied or adopted in their lives. If you want your business to thrive and continue to survive the storms of competition, you must innovate on the products you present, along with maintaining your customer satisfaction. This innovation process occurs continuously in human life because of the desire to do something easier, faster, and have a pleasant look. By innovating, you will continue to think and look for new strategies and ideas to meet consumer needs. Good luck!