Digital communication is now widely raved by many as it is more convenient and easier. However, traditional letters still hold great value and importance. It gives off a different feeling compared to digital correspondence but at the same time, it is a little trickier. A conventional letter or correspondence often deemed more professional and formal. Companies put extra effort in their letters to make sure that they appear proper toward the receiver. One of the ways to enhance the positive impression is by letterhead printing and envelope printing. These two complement each other and supports the creation of a well-round correspondence. Companies always try to create their letterheads and envelopes in the most attractive way possible. If you wish to do the same, here are some tips you can try in order to be able to compete with your enticing letter.
1. Be brave and print in colors
Bold and well-coordinated colors hold great importance in enhancing the attractiveness of letterhead and envelope. Don’t be shy and pour your creativity into your design and use colors that are vibrant and create a letterhead and envelope that stand out from the competition. It can give off the right image with the perfect choice of color that represents your brand and suits the product or service you are providing. In choosing a color scheme, use colors in a gradual way elegantly and avoid using colors that are distracting from the content of the letterhead. Make sure that it complements the whole look. To avoid being too much with it, you can try incorporating colors on your letterhead by using it for a border.
2. Pay attention to the design
A good design is influenced by how well it is planned. Use professional software for designing instead of ones with too many limitations such as Microsoft Word. In order to print high-impact graphics, you should opt for Adobe or CorelDraw among much other software that is better designed for creating high-quality images. This will support the outcome of your letterhead and envelope.
You should also consider the sizing of your letterhead. There are standard letterhead sizes that vary between countries so make sure that you are aware of it.
3. Decide on a strong point
The most captivating and focal point of a letterhead is usually the company logo. You must make sure that it is prominent and eye-catching. If you don’t have a logo yet, you should hire the service of a professional logo designer should it be difficult for you to design on your own. Utilize the most of the potential of the logo as it supports brand awareness as you send out your letters.
One of the most commonly used way to include your logo in your letter is by adding watermark to be printed on your paper. It doesn’t take up as much as space as a letterhead. However, be careful not to print it too dark that it obscures your text. But at the same time, you shouldn’t print it too pale because it will only deduct its visual impact.